Apr 26, 2022
In General Discussion
Is FLoC a replacement for third-party cookies? Okay, yes. Since FLoC is designed to be an alternative to third-party cookies, it's easy to Business Email List to assume that the process Google establishes for Digital Marketers will be somewhat similar to the one used today. After all, they don't want to crash the online advertising market, which generates a huge chunk of their annual Business Email List revenue to the tune of billions of dollars. The good news? All hope is not lost for Business Email List advertisers. First-party cookies will remain very much a part of the Google Chrome browser. This means that the tracking your website uses when a user logs into their account or approves a subscription can still be used for marketing Business Email List purposes. While this type of permission was important in the past, it is easy to understand Business Email List how relevant it will be in the future. Is Google's FLoC a bad idea? Many industry insiders believe Google's FLoC is the worst Business Email List thing to hit the industry in years. Why? There are too many ways that a particular set category could cause problems for users, especially if their web searches involve sensitive categories, such as Business Email List domestic violence topics and certain health conditions. If these categories are used as part of the aggregate data, it could lead to other people using the same browser on the same machine seeing ads Business Email List related to the category, which is usually not good for family privacy. Cybersecurity experts also feel that Google's FLoC plan is not prepared for aggressive advertisers who could still work to achieve individual Business Email List data collection by combining first-party data features with aggregate inclusion. To put it simply, they fear that large corporations could define different users by combining the two types of information to get Business Email List a complete profile that breaks many privacy boundaries.